Social Media

Social Media Use is Soaring—Tine to Reconsider Your 2013 Strategy

·         What did you learn about the growing trends in the use of social media?

That Pintrest has had the largest growth, but Facebook still dominates people’s time on the internet.

·         What takeaways do you see from the data?

One thing that I noticed was an 80% increase in Google+, I think that this may be due to the fact that a Google account was needed to sign up for Google+ in the first place, recently they have expanded Google+ to anybody with a Google account. The 80% increase of Google+ users may not even know that they are Google+ users.

Technology & Internet:  10 Social Media Tips Every Business Needs to Know

·         How does business uses social media?

Businesses use social media platforms less socially, and less personally. It is used to disseminate information, not to share personal stories with your target market.

·         Were you surprised by what “social media is NOT?”

I was not surprised at what “social media is NOT.” Businesses should not be using Facebook the same way that personal users use it.

·         Describe some of the things that “social media IS.”

Social media is a free outlet that users spend lots of time on. It is a creative way for businesses to reach their audience, but it should only be part of their marketing strategy.

·         What are the takeaways for business from this article?

Use social media, but don’t use it frivolously.