Podcasting Questions

1.  How does podcasting fit into the organizational communication in business, non-profit, and academic contexts?

Businesses have the ability to advertise on podcasts and reach special niche markets they may not be able to reach otherwise. Non-profit organizations can utilize podcasts much like a blog, to inform their followers of what is going on, what they are doing, and what their listeners can do to help. In the academic world, lectures—much like the one we listened to for this assignment—can be uploaded to the web to spread knowledge and learning tools to a wider audience outside the classroom.

2.  Why does the speaker say that podcasting extends message?

Podcasting can extend a message by making it available to more people, usually for free, all around the world at the click of a button.

3. How does podcasting encourage participation culture according to the speaker?

Podcasting encourages participation culture because it is something that literally anybody can do. Unlike radio, which requires a place on the limited space of broadcast airwaves, anybody with a computer can create a podcast and deliver it to the public for free, or when more bandwidth is required than the free sites provide, very inexpensively.

4. What are the three critical elements of development for a successfully media when the speaker talks about email, blogging, and online ad? Why does podcasting have the three elements?

The three elements of a successful podcast are that it is entertaining, that you provide fresh content on a regular basis, and that your audience desires your content on a regular basis.

5. How does the concept of digital media convergence get applied in podcasting when the speaker discusses the compounding media?

Podcasts are a great example of media convergence. They’re either video or audio and they allow for users to interact with them. Listeners can then post a podcast that they like to a social media site, a blog, or create their own podcast. Podcasts often have social media sites so that they can directly interact with their listeners and so their listeners can directly interact with them.