1.
Why does convergence happen in the communication
and media fields? What are the two conditions that lead to convergence?
Convergence
happens when both old and new forms of media are forced to coexist gradually
leading to the replacement of the old forms of media. The two conditions that
lead to convergence are when new forms of media allow the same content to be
delivered through multiple channels, and when it becomes more viable for
industries to adopt these new forms of media and deliver their message through
multiple channels.
2.
What are the three different kinds of digital
convergence discussed in the article?
The
flow of content across multiple media platforms, the cooperation between
multiple media industries, and the migratory behavior of media audiences who
will go almost anywhere in search of the kinds of entertainment experiences
they want.
3.
What cultural and social impacts does digital
convergence have in addition to technological changes?
Digital
convergence has opened the door for anyone who wants to share information
through multiple platforms to do so where that power used to only be in the
hands of a powerful few.
4.
Do the new media displace old media in the
history of media development? Why or why not?
New
media doesn’t displace old media, old media is just forced to adapt to being
delivered through new channels.
5.
The convergence happens from both the top-down
corporate level and bottom-up grassroots level. How do both levels change the traditional
concept of media consumption?
Both
channels change the traditional concept of media consumption by creating an
interaction between the consumer and the disseminator of information.
6.
What does digital convergence in media indicate
for communication and journalism professionals in the future?
For
journalism professionals it is making it more and more important to stand out.
In a world where anyone with a computer can put information out there for the
masses journalists must make themselves stand out by being more credible,
professional, and interesting than the competition. For other communication
professionals it is making it easier to get the information to the public
without having to go through the gatekeepers of traditional media.
